Monthly Archives: December 2017

Educators are a Great Consumer Market

Educators are a Great Consumer Market

That’s a lot of Teachers

Did you know that educators are a significant consumer market?  Often, marketers do not recognize the buying potential of this important group. Over 3 million full-time teachers work in public schools in the United States. Close to a half million teachers work in private schools in the United States. That’s a lot of teachers! Wake up marketers and recognize educators as a viable consumer market!

What would we do without teachers? According to the National Center for Education Statistics in the United States,  educators teach over 50 million elementary and high school students. Over 400,000 private school teachers educate approximately 5.2 million students in elementary and high school.

These statistics are for 2017.  Along with this data, there are over 13,000 public school districts with 98,000 public schools including 6,700 charter schools. Continue reading

Relaxation Tips for the holiday break

Relaxation Tips for Your Holiday Break


Dear Stressed Out Educator,

Do you need relaxation tips for your Holiday Break? A thread from a recent Facebook posts listed a myriad of illnesses and ailments from educators across the country. Health issues ranged from diabetes, high blood pressure, autoimmune diseases, heart disease, and more. Another post asked educators how often do they go to work ill instead of staying home to heal. Most said they go to work even if the doctor’s recommendation is to take a couple days off. Your health must become a priority. So, here are a few relaxation tips to consider while on Holiday Break.

Relaxation Tips

First, create a stress management plan. Think about your stress triggers. Then think about activities to combat the stress. Write it down and create your plan. Start anew! Also, check out our blog post, Create Your Stress Management Plan.

Next, sit down and be quiet. It’s time to meditate. Meditation is a calming activity. It helps to get you focused. Learn some breathing techniques to help you relax in stressful situations. While meditating use calming essential oils to create a soothing ambiance. Continue reading